About Fluffy GRL
During a conversation about body inclusivity in the media, Ebbi Nicole acknowledged the lack of body positive images and ambassadors for the plus size community. Growing up fluffy, she was well aware that the figures existed in the world but that they were seldom promoted in mainstream media due to society's perception of beauty.
Determined to challenge the status quo and publicize narratives of curvy women as bold, successful and empowered beings, she created an event called the Fluffy GRL Summit. The first summit took place on the campus of the University of Missouri - Columbia in 2012. The event was comprised of three parts; a panel of curvy women who were the face of their brand, a full scale fashion show and an expo that showcased Fluff Friendly products and services. It was so well received that a student led organization emerged to promote the mission of Fluffy GRL throughout the year. Their purpose was to host the annual Fluffy GRL Summit and serve as FLUFFtivists (fluffy activists that serve and advocate on behalf of body inclusion in community events) on campus.
Following graduation, Ebbi Nicole worked to expand the brand of Fluffy GRL to include empowering plus size and curvy women through body positive social media and programming. In 2016, the vision emerged and Fluffy GRL Movement, LLC was registered as a for-profit business.
Fluffy GRL's Guiding Principles
" To EDUCATE a woman about body/self appreciation is to aid in her EMPOWERMENT, a catalyst that she will use to EMERGE and continue the cycle of positive self worth and esteem for generations to come."
EDUCATE - Body positive workshops and webinars that focus on putting the woman back into the woman by providing mental, physical, emotional and spiritual health information and encouragement to better the plus size woman as a whole
EMPOWER - As a result of the first principle, mental chains break and a sense of self worth and appreciation began to surface. Fluff Tips, supplemental bite sized daily does of empowerment and inspiration, are used to reinforce the EDUCATE pieces.
EMERGE - Uses other principles as the foundation to go forth and EMERGE as a FLUFFtivist in your community.